01 — The Playbook

The seller's playbook.

Six chapters that turn a listing into a closing — refined over five decades.

Pricing Strategy

A grounded comparative analysis — priced to attract, not to linger.

Prep and Staging

Trusted vendors handle touch-ups, deep cleans, and styling that converts.

Editorial Photography

Magazine-grade visuals that stop the scroll on every platform.

Targeted Marketing

MLS, social, and a curated buyer network — your home, in front of the right eyes.

Offer Review

We weigh price, terms, and risk together — clarity before commitment.

Close with Confidence

Inspection negotiation and paperwork handled — you focus on what's next.

Patient transitions, respectful pace.

Decades of memories deserve more than a checklist. Martha specializes in supporting seniors and their families through downsizing — coordinating estate sales, movers, and timing so the next chapter feels like relief, not rush.

Working with Win has been a great experience. She knows the area and has been extremely helpful as well as constantly available. We came across her at an open house and have been very pleased.

— DON R.

No-pressure home valuation

Curious what your home is

worth today?

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Win Kelly

BROKER ASSOCIATE

Berkshire Hathaway HomeServices

Florida Network Realty

Get in touch

(904) 501-7138

112 Sea Grove Main Street Suite 210

Saint Augustine, FL 32080

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